Made in pure Japan
No additives
Original manufacturing method that applies fermentation technology
People said, ``This ridiculous dog food won't sell,''
but it continued to sell for 10 years.
Natural Petfood Brand
spring summer autumn winter
A long time ago, people and animals shared seasonal ingredients.
From Aomori Prefecture, a treasure trove of nature
Aomori Prefecture, the northernmost prefecture on the main island of Honshu, is a place where you can enjoy a balanced and abundant supply of seafood and mountain produce all year round.
Is it possible to turn such abundant seasonal ingredients into pet food in a safe environment and with reliable technology ?
Development began when members who have been involved in agriculture, fisheries, livestock farming, food processing, and other industries for many years shared their pure feelings as pet owners.
High quality = not a high-class ingredient
It means ingredients that are grown in a more natural environment and in a healthy way .
And to turn such ingredients into pet food,
It is essential to process the ingredients in a way that makes the most of their characteristics .
Therefore, the appropriate
① Preparation
② Processing temperature
③ Processing method
I decided to research this and create the equipment to be used.
Where does the protein come from?
NRC is an academic researcher of various scenarios that may occur in the life of living organisms.
Use high-quality, highly digestible protein
There is a sentence that says:
The "quality" of protein is difficult to detect through machine testing.
Although it is difficult to express in numbers, we believe that it has a significant impact on dogs' health, so we source raw ingredients and carefully make each product.
*NRC = National Research Council
No fragrances or extracts used. No oil coating.
When I have doubts, I ask myself, "Would I want to feed this to my dog, a member of my family?"
When you cook for your family, do you carefully consider the quality of the ingredients?
You want to feed them food that you put your heart into.
It would be unthinkable to fake the true quality of a product by improving its appearance, or to deceive people by using a smell that dogs and cats like.
The reason why oil coating is not used is because it is extremely difficult to prevent oxidation during processing and storage. Lipids are important for maintaining health, but there is no point in consuming degraded lipids.
"Shunkashuto" is an unprecedented project that brings together experts from many fields to realize this "obvious thing." It's a truly natural pet food .
