Made in pure Japan
No additives
Original manufacturing method that applies fermentation technology
Natural Petfood Brand
spring summer autumn winter
A long time ago, people and animals shared seasonal ingredients.
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From Aomori Prefecture, a treasure trove of nature
Aomori Prefecture, the northernmost part of Honshu, is a place where you can find a wide variety of uminomono mountains in a well-balanced manner throughout the year.
Mutsu Bay, where scallop farming is popular, facing the Pacific Ocean and the Sea of Japan
There is also the Tsugaru Strait, which is famous for Oma tuna.
Therefore, we are blessed with various marine products throughout the year.
There are many livestock farmers, and pork, chicken, beef, etc. are available.
The environment where you spend half of the year with snow is blessed with cool water and air, and grows many agricultural products.
Is n't it possible to turn such abundant seasonal ingredients into pet food with a safe environment and reliable technology ?
What do many owners usually wonder?
What is the ideal diet for animals?
How to stay healthy for as long as a day?
For many years, the development has started with members who have the experience and knowledge that they have been proudly involved in the production of agricultural products, livestock and food processing, and at the same time the pure feelings of the owner .
©Masachica Narita
High quality = not a high-class ingredient
It means ingredients grown in a healthier environment in a more natural environment .
And to make such ingredients into pet food,
Processing that maximizes the characteristics of the ingredients is indispensable.
And above all, I always kept in mind "Is the ingredient and processing method a good choice for animals?"
A quality diet is high in nutrients and is well taken up by the body.
It is difficult to express the story at the cellular level numerically, but the correct diet is not only the appearance such as hair gloss and muscle attachment, but also
There are also mental differences such as body odor, bad breath, and even the brilliance and calmness of the eyes, motivation, and curiosity.
『Do you want your family to eat it? 』
When in doubt, return to the origin and think
"Food quality" is so important, but the circumstances of the creator ...
・ It looks better than the actual quality
·It does not take time and effort
・ Easy to mass produce
It should not be reason to say that such is the priority.
We are always
Make it for your family!
Based on the strong belief that each ingredient is appropriate
① Preparation
② Processing temperature
③ Processing method
In order to realize such things, I decided to create it from the equipment used.
Sometimes I draw blueprints for discussion or disassemble used machines
Research ...
In this way, experts from many fields have collaborated , never before.
The real natural pet food has been completed.
4 concepts
1
Use only raw materials that humans can safely eat
We do not use items that are unknown to the producer or how they are stored until they are obtained.
We will never break the attitude that everyone is the same as what we are worried about.
Therefore, if it is unavoidable that sufficient raw materials cannot be secured due to weather conditions and the natural environment, the production area and type may change.
Even in that case, please be assured that the specialist staff will make adjustments so that the nutritional components do not change significantly.
There is no easy choice of adding vitamins or oils to match the nutritional value.
2
No artificial additives are used, including pretreatment before processing
Traditional Japanese fermentation technology is for storing food deliciously and safely.
In developing this food, food processing professionals also shared their wisdom.
As a result, safe processing has been achieved with safe ingredients.
3
Formulation with an emphasis on biological value and amino acid balance
We believe that good digestive and high quality protein intake is essential for maintaining good health.
Pets, who are good at digesting animal proteins, have much shorter intestines than humans.
Therefore, if you feed a diet that is too high in vegetable protein or high in poor quality protein, it will reach the colon undigested, which will spoil and generate gas. When it is reabsorbed, it leads to body odor and bad breath, and naturally the stool odor and urine odor also become stronger.
Undigested material should also be avoided, even as it passes through the intestines, as it can damage the mucous membranes, cause unnecessary irritation, and adversely affect systemic function.
Since proteins are composed of a series of amino acids, they cannot be taken in efficiently unless they are present in a well-balanced manner. It is a formulation that emphasizes those conditions.
4
Thinking about health from a holistic perspective
Holistic = overall / overall
Dietary quality is important for good health, but it's not all.
I think it is important to look at the living environment and daily exercise as a whole.
Through newsletters and blogs, we will disseminate various information to protect the health of pets from an animal perspective.
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